![]() ![]() Ads are inevitable on $40 streaming sticks that’s how they’re so affordable in the first place. It cheapens the whole user experience and feels unwarranted on a $140 product. The latter shouldn’t come as a surprise on the company’s own hardware, but the dial really needs to be turned down on the rest. When you’re perusing through the carousels of content on the homescreen, Amazon’s own selections still get the lion’s share of promotion. And ads are now taking up room in the live channel guide, which is frustrating some Fire TV owners. ![]() ![]() At the top of the homescreen over the last few days, there’s been a banner ad for Call of Duty: Modern Warfare II, which doesn’t even seem relevant to the platform outside of Twitch streams. When the Cube is left idle and goes into screensaver mode, you’ll see promoted movies and TV shows, sure, but there are also ads for Lexus cars. Advertising across Fire TV OS remains way more in your face than I’d like. ![]()
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